Bio & Career
Bliss Beverage Co-Founder
Michael Jannicelli created over 100 products, under 3 different brandsthat are still being sold in over 30 countries world wide, his brands currently influence youth across the globe. Featured in over 100 print publications, television talk shows, major motion pictures and national radio stations. Mike brings a dynamic background in consumer goods and entertainment space, “He can get a meeting with just about anyone.” A self-proclaimed business fire starter, he is a successful entrepreneur with several startups. Mike was co-founder and Vice President of Blissbeverage USA, a leading beverage beverage company……. and President co-founder of Socko International. It was the fastest growing privately held beverage company in the United States (Forbes magazine) and leading energy drink brand which owned and developed HOGAN ENERGY (with Hulk Hogan) and RAW ENERGY WWE all with the help of his partners and friends, Eric Bischoff andJason Hervey. where he developed extensive distribution across the US and international markets, including Wal-Mart, GNC, 7-ELeven, Tesco and Circle K. Mike J. is an Arizona State graduate and is passionate about sports, nutrition, building businesses and brands.
Throwdown Industries Co-Founder 2003
Throwdown Industries, Inc., is a pioneer in Impact and Action Sports product development and an industry leader in Combat Sports innovation. Founded in 2003, when Mr. Jannicelli was graduating at Arizona State University, with its “DNA” in Mixed Martial Arts, the company is one of the leading brands in the multibillion- dollar Impact and Action Sports Market with a full portfolio of cages, racks, rings, performance gear and apparel. Throwdown’s products are designed with superior performance, innovation and authenticity to empower athletes and provide them with the competitive edge to prevail… ANYTIME ANYPLACE.™! Throwdown is currently available in over 15 countries for more information on Throwdown, please visit http://www.throwdown.com.
His love for creating brands and marketing extended into Hollywood, helping launch major motion pictures, associated product lines and raising capital. Recently Mike helped found Scottsdale Tennis Week bring tennis back to his hometown, with a national TV special airing nationwide on NBC Sports summer of 2019. https://scottsdaletennisweek.com
Lotus Management Co-Founder
In 2004, Michael created “THE HOTEL BAR & NIGHTCLUB,” Night Club Elevate and the SANDBAR Restaurant and Grill in Salt Lake City.
Giving Back & Passion Projects
Michael achieved an incredible amount of success and personal recognition both within the USA and International by the age of 26. To have people recognize and go crazy over his brands was an extreme amount of pressure and really gives all credit to the team around him, its never one person he says. To have achieved all of your goals and was diagnosed with auto-immune diseases, Crohns, Ulcerative Colitis, and Psoriasis. In his early teens he understood the importance of helping others and promoting a positive message while always finding the positive in every situation. He enjoys being a role model and inspires others and he does this by speaking about his mistake. Mike believes his diseases has made him who he is today. In his search for finding products that help live comfortably with his diseases, he has discovered and started developing products that are both edgy and will benefit people with all kinds of chronic illness.
